I provide what I believe is the most important service offered by a designer, the skill to define a marketing problem and the ability to creatively solve it.
It's what I love to do.
Throughout my career, I’ve helped clients in many diverse industries meet their marketing goals—providing my clients with the key benefit of an experienced freelance art director and graphic designer; effective communications at greater cost savings, from initial concept through final production.
My experience includes collaboration in defining marketing problems and developing broad-based marketing communication strategies. I have also developed targeted visual concepts, design, and primary copy direction for a wide range of collateral, web communication, direct mail, print advertising, and corporate identity.
Specialties:
Targeted visual communication development, collateral design, copy direction, corporate brand, logo and identity development
Industries of experience include:
• Aviation—General and Private
• Construction
• Education—Higher and Professional
• Financial Services—Business to Business
• Hospitality
• Medical and Veterinarian
• Not-for-Profit
• Senior Living Services
• Telecommunication
It's what I love to do.
Throughout my career, I’ve helped clients in many diverse industries meet their marketing goals—providing my clients with the key benefit of an experienced freelance art director and graphic designer; effective communications at greater cost savings, from initial concept through final production.
My experience includes collaboration in defining marketing problems and developing broad-based marketing communication strategies. I have also developed targeted visual concepts, design, and primary copy direction for a wide range of collateral, web communication, direct mail, print advertising, and corporate identity.
Specialties:
Targeted visual communication development, collateral design, copy direction, corporate brand, logo and identity development
Industries of experience include:
• Aviation—General and Private
• Construction
• Education—Higher and Professional
• Financial Services—Business to Business
• Hospitality
• Medical and Veterinarian
• Not-for-Profit
• Senior Living Services
• Telecommunication
Please feel free to contact me with your marketing needs. I'd love to talk with you.
Testimonials
"High-quality, savvy, reliable, patient and fun...just a few ways to describe Janelle. Janelle has been a trusted partner of ours for years. It goes without saying we appreciate her work and performance. But we are also grateful for how she interacts with us and our clients. She's a wonderful asset."
Heather Ehlert, Chief Operation Officer
Byrne Pelofsky + Associates, LLC
Byrne Pelofsky + Associates, LLC
"Janelle Smith is not only a talented designer but also a truly gifted communicator and wonderful human being. More than a freelance designer, Janelle has become a trusted thought partner for our signature designs and event branding. I had the good fortune to meet and begin working with Janelle when I joined the Truman Medical Center Charitable Foundation in 2016. Although designs for the signature gala were already in process when I joined the team, she didn't bat an eye when I tossed my first curve ball: could she design an inexpensive invitation for our White Coat Gala that hinted at a physician's white coat and featured a button closure? Her cost-effective design was original and brilliantly elegant... and earned our organization its first of now-many Philly Awards for excellence in nonprofit communications. Janelle is a tremendous asset to our team, delivering the kind of product, turnarounds and commitment to our needs that you might only expect from an in-house agency or FT team member."
Susan Medler, Director of Marketing Communications
Truman Medical Center Charitable Foundation
Truman Medical Center Charitable Foundation
"Thoughtful, talented, professional, budget-conscious, and personable are a few ways I'd describe Janelle! I've worked with her for projects as large as annual reports and event programs to as small as posters or magazine ads. She takes the time to listen and absorb our direction and goals, and then comes back quickly with two to three different options of her take on our discussion (without fail, we have a hard time choosing which option is best!). Being at a non-profit, our budget is tight, and Janelle has always been on budget and on time. If she's getting close to the budget and still has work to do, she is always upfront and makes us aware before moving forward. She's also gracious - oh so gracious - with our revisions and the times we have revisions of revisions. When moving from one non-profit to another, I made sure to keep my relationship with Janelle and was eager to have an opportunity to use her amazing skills again!"
Natalie Soltys, Marketing and Communications Manager
First Hand Foundation at Cerner Corporation
First Hand Foundation at Cerner Corporation
"I have worked with Janelle for nearly 10 years on various marketing design and creative content projects. Janelle offers the unique combination of a deep marketing skill set and business acumen that results in extremely efficient and ultimately successful projects. I could not more highly recommend Janelle for any marketing/communications-related endeavors."
Nathan Geraci, President
The ETF Store
The ETF Store
"Janelle brings an added layer of business sophistication and insight to her creative process that is both helpful and refreshing. I can always count on her to collaborate through the toughest challenges to achieve the greatest results."
Kelly Sizemore,
Senior living and senior consumer marketing and advertising leader
Senior living and senior consumer marketing and advertising leader
"Janelle has functioned as a business consultant to me and my business of executive coaching and family business psychology. She doesn't just compose a graphic and hand it over. She listens well to my needs as they fit into the over all project. She takes into account my desired end results and goals. Then she does her compositional and creative magic.
When she hands me her product, it fits my needs and the project perfectly. The couple of time it needed a little more work, she dialogued with me, made the adjustments in a timely manner and I was all smiles.
Great person to have on your team if you care about how the public see you and your business reputation."
When she hands me her product, it fits my needs and the project perfectly. The couple of time it needed a little more work, she dialogued with me, made the adjustments in a timely manner and I was all smiles.
Great person to have on your team if you care about how the public see you and your business reputation."
Paul W. Andersion, PhD.
Transition Coach, Psychologist
Transition Coach, Psychologist
"Janelle is a highly-skilled and creative art director. Her design skills blend beautifully with her attention to detail and grasp of the message her clients are wanting to send."
Don Delphia, Owner
Don Delphia Photography
Don Delphia Photography
Office: 816.767.8959 | Mobile: 816.665.8559 | smithvisualca@gmail.com